How are you doing? I hope you've had a successful year
and have come up with a lot of interesting toys. It's really
neat how you're able to do that year after year. I guess
that's how you stay number one in the Christmas presents
Actually, I admire the way you run Christmas. You really
have a handle on it. You find out what people want (with
letters like this and having kids tell you in person), and
then you make the presents and control how they are delivered.
It's an impressive operation.
I also like how you've got it to where when somebody says
"Christmas presents," people automatically think
Santa Claus. What a marketing advantage. Best of all, even
though you're a huge success, people still don't know much
about your private life. It's just rumors. That's so neat.
I think being at the North Pole helps. That was a good
move. For example, when you're designing toys, only your
elves know what you're doing, and you're way up there where
nobody can spy on you and steal your ideas. And even if
they do, you can always just let it out that you're making
the same stuff to bring to people for free, so why would
they buy the other guy's stuff?
Also, other people who make Christmas presents can't deliver
them like you can. Yours is the only sleigh on the distribution
highway. You must get some great discounts from them, because
if they don't play ball you can just refuse to give out
their presents. Very sharp.
What I don't get is why you give away stuff. That's the
dumbest idea I've ever heard. I admit, it's why you're number
one- who could compete with a deal like that? But it must
make it hard to stay in business, especially when you have
to visit every kid in the world. You have to keep growing
Here's an idea on how you can help finance your operation:
Give everybody at least one present at Christmas, then you
could make batteries and sell them the rest of the year.
It would create a demand: You give people something and
then sell them what they need to make it work.
Another thing, about you coming down the chimney. That's
so slow and inefficient. And what about all the people who
don't have chimneys? Santa. I have one word for you--windows.
Everybody has windows.
That's about all I have to say. You're probably wondering
if I was good or bad this year, but I don't really like
to talk about my personal life, if that's O.K. (Just out
of curiosity: When you were a boy, did any of the other
kids call you a nerd?) Anyway, I don't really have anything
to ask for. Mostly I think up something to play with and
then build it myself. I guess I'm sort of like you--I make
my own toys.
Best of luck,