Miracle anti-aging cream flies off the shelves by Gulliver
Women searching for the elixir of youth queued up for hours
today when a miracle anti-aging cream went back on sale at
Boots stores across Britain.
The wonder cream sold out at the end of March after being
featured in the BBC television science documentary.
Hundreds - dreaming of holding back the clock of aging - rushed
to the pharmacy chain branches to get their hands on the No
7 Protect and Perfect serum when it became available again
Boots have been working around the clock to keep up with the
huge demand. And to prevent the product being sold on eBay,
customers are being rationed to just one bottle each.
Many branches across Britain were restocked with over a thousand
bottles of the cream, which retails at £17.25 in London
and £16.75 outside the British capital. But the much-sought
after product ran out within 90 minutes the demand was so
Some stores opened at 7am to cater for this morning's rush
and women got up as early as 4am to book their place in the
One woman in her fifties who joined this morning's stampede
for the miracle product said: "It's been pitched as the
last alternative to surgery, so if this fails you know your
only chance at baby-smooth skin is to go under the knife...
fingers crossed it works."
Another thirtysomething mum said: "With two young kids
to look after the wrinkles are growing rapidly. If this serum
is so good I'm not waiting another month to get my hands on
The magic lotion hit the headlines in March after researchers
on BBC2's science programme Horizon scientifically proved
the miracle anti-aging serum banished wrinkles and repaired
Within 24 hours of being backed by the science show, the cream
sold out on high streets across Britain.
Boots.com ran out of the beauty product overnight and since
then 50,000 British women have signed up to waiting lists
for the wrinkle-busting serum.