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May 4, 2007
Miracle anti-aging cream flies off the shelves
by Gulliver

Women searching for the elixir of youth queued up for hours today when a miracle anti-aging cream went back on sale at Boots stores across Britain.

The wonder cream sold out at the end of March after being featured in the BBC television science documentary.

Hundreds - dreaming of holding back the clock of aging - rushed to the pharmacy chain branches to get their hands on the No 7 Protect and Perfect serum when it became available again this morning.

Boots have been working around the clock to keep up with the huge demand. And to prevent the product being sold on eBay, customers are being rationed to just one bottle each.

Many branches across Britain were restocked with over a thousand bottles of the cream, which retails at £17.25 in London and £16.75 outside the British capital. But the much-sought after product ran out within 90 minutes the demand was so great.

Some stores opened at 7am to cater for this morning's rush and women got up as early as 4am to book their place in the queue.

One woman in her fifties who joined this morning's stampede for the miracle product said: "It's been pitched as the last alternative to surgery, so if this fails you know your only chance at baby-smooth skin is to go under the knife... fingers crossed it works."

Another thirtysomething mum said: "With two young kids to look after the wrinkles are growing rapidly. If this serum is so good I'm not waiting another month to get my hands on it."

The magic lotion hit the headlines in March after researchers on BBC2's science programme Horizon scientifically proved the miracle anti-aging serum banished wrinkles and repaired sun-damaged skin.

Within 24 hours of being backed by the science show, the cream sold out on high streets across Britain. ran out of the beauty product overnight and since then 50,000 British women have signed up to waiting lists for the wrinkle-busting serum.

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